A successful direct marketing strategy must go beyond simply a catchy slogan or the right catch phrases. Though the message is important, successful direct marketing strategy must also take into consideration the overall business processes of a company.

When putting together a direct marketing strategy the firm must look beyond simply the message and consider how the direct marketing strategy will be integrated into the overall business processes to ensure the most efficient system for a business to sell and fulfill their sales efforts.

A direct marketing strategy that is well integrated into the overall business systems of a company will produce the most efficient system which in turn improves the overall profitability of a business.

All too often businesses rush to generate sales including coming up with a direct marketing strategy to increase sales while they do not take into consideration their ability to seamlessly and effectively fulfill those sales obligations – the results can be increased sales and decreasing profitability.

An effective direct marketing strategy will work hand-in-hand with the rest of the functions of a business in order to ensure that a company is using their resources in the best possible way and therefore ensure the most possible profit for the company.

When selecting an agency to work on a direct marketing strategy with you it is important to try to find a company that understands the need for a direct marketing strategy to be an extension of an efficient machine rather than a separate aspect of your business. The most effective businesses are highly integrated, smooth running machines rather than separate divisions running separate and apart from each other.

Few consulting firms and even fewer marketing firms understand this and that is why many businesses fail to achieve the profitability they have within their reach. By using the resources a company already has in the most effective way possible, a company will maximize their revenue.

Poole Resources, Inc., is based on a very sound principle that the most valuable resources of a company are the assets they already have. By looking for the best use of a company's assets, personnel, and other resources, Poole Resources, Inc. is able to help client companies achieve the highest degree of efficiency and the highest possible profit.

At a time when many businesses are looking to scale back and cutback in order to increase profit margins, Poole Resources, Inc. has helped clients increase their sales, increase their business and most importantly increase their profits.

By looking at a company as a single machine, a single entity rather than the sum of its parts, Poole Resources Inc. looks for ways to integrate the entire business into a smoothly running operation – from sales efforts to operations and everything in between.

With Poole Resources, Inc. a company will have a direct marketing strategy or sales efforts that are integrated within the overall business operations to ensure maximum profits through efficiency, greater staff development, higher morale and proper use of existing assets.